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Job role insights

Digital Marketing
Designation: Senior Content Writer
Minimum Experience: Above 5 Years
Location: Amandeep Medicity

Responsibilities:

  • Develop and implement a content strategy that aligns with the overall goals and objectives of the organization
  • Supervise and manage the work of the content writing team, providing guidance and feedback as needed
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  • Research and write high-quality content for a variety of channels, including blogs, press releases, articles, social media, websites, YouTube, and LinkedIn
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search engines and social media engagement
  • Collaborate with cross-functional teams to develop and execute content campaigns that drive engagement and lead generation
  • Stay up-to-date on industry trends and best practices, and use this knowledge to inform content development and optimization
  • Measure and report on the performance of content, making data-driven decisions to improve and refine the content strategy
  • Bachelor's degree in marketing, communications, or a related field
  • 5+ years of experience in content writing, with a focus on strategic content development and management
  • Excellent writing, editing, and proofreading skills, with the ability to write in a variety of styles and formats
  • Strong knowledge of SEO, social media, and digital marketing best practices Experience managing and mentoring a team of writers
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Experience with content management systems and analytics tools is a plus.
  • in addition to the qualifications and responsibilities listed above, it would be beneficial for the Senior Content
  • Writer to have experience with the following tools:->

    • Content management systems (CMS) such as WordPress, Drupal, or Joomla SEO optimization tools such as Google Analytics, Ahrefs, SEMrush, or Moz Social media management platforms such as Hootsuite, Sprout Social, or Buffer Content marketing platforms such as HubSpot, Marketo, or Pardot Graphic design software such as Adobe Photoshop or Canva Video editing software such as Adobe Premiere Pro or Final Cut Pro Project management tools such as Trello or Asana Analytics and reporting tools such as Google Analytics, Omniture or Adobe Analytics It's worth noting that the experience with tools is an added advantage but not mandatory.

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