Develop and implement a visual branding strategy that aligns with the overall goals and objectives of the
organization
Lead the graphic design team and manage the creative process from concept to execution
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Collaborate with cross-functional teams to develop and execute design campaigns that drive engagement and
lead generation
Create high-quality designs and visual materials for a variety of channels, including websites, social media,
print materials, presentations, and advertising campaigns
Ensure all designs are on-brand, consistent in terms of style, and optimized for different platforms
Stay up-to-date on industry trends and best practices, and use this knowledge to inform design decisions
Measure and report on the performance of design materials, making data-driven decisions to improve and
refine the visual branding strategy
Provide guidance and mentorship to the graphic design team
Represent the company in external meetings and events
Manage project timelines, budgets and client relationships
Qualifications:
Bachelor's degree in graphic design, visual communications, or a related field
5+ years of experience in graphic design, with a focus on strategic design development and management
Strong portfolio of design work that demonstrates a range of design skills and styles
Proficient in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong knowledge of color theory, typography, and composition
Strong knowledge of web design best practices and responsive design
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Experience leading a team, providing guidance and mentorship
