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Digital Marketing
Designation: Senior SEO Specialist
Minimum Experience: Above 5 Years
Location: Amandeep Medicity

Responsibilities:

  • Develop and implement a comprehensive SEO strategy that aligns with the overall goals and objectives of the organization
  • Research and analyze keywords, competitor data, and industry trends to inform SEO decisions
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  • Optimize website content, meta tags, images, and other elements to improve search engine rankings
  • Monitor and analyze website traffic and search engine rankings, making data-driven decisions to improve SEO performance
  • Collaborate with cross-functional teams to develop and execute SEO campaigns that drive engagement and lead generation
  • Stay up-to-date on industry trends and best practices, and use this knowledge to inform SEO decisions Measure and report on the performance of SEO efforts, making data-driven decisions to improve and refine the SEO strategy
  • Supervise and manage the work of the SEO team, providing guidance and feedback as needed Identify and target long-tail keywords that are relevant to the organization's products or services Optimize website content for both search engines and user experience
  • Create and implement a link-building strategy to increase website authority and improve search engine rankings
  • Monitor and mitigate against negative SEO attacks
  • Create and execute A/B testing for on-page elements, such as headlines, meta descriptions and calls to action Utilize schema markup to enhance website visibility in SERP (Search Engine Result Page)
  • Provide training and guidance to internal teams on SEO best practices and website optimization techniques Work closely with development teams to ensure website technical SEO is up to date and aligned with industry best practices
  • Develop and maintain a content marketing strategy that aligns with SEO goals
  • Create and maintain an SEO audit report to track progress and identify areas for improvement.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field
    • 5+ years of experience in SEO, with a focus on strategic SEO development and management Strong knowledge of SEO best practices, including on-page optimization, link building, keyword research, and analytics
  • Experience with website analytics tools such as Google Analytics, Omniture or Adobe Analytics
  • Experience with SEO optimization tools such as Google Analytics, Ahrefs, SEMrush, or Moz
  • Strong knowledge of HTML, CSS, and JavaScript
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams Experience with CMS such as WordPress, Drupal or Joomla is a plus.

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